15. November 2017

German Farm Machinery Marketing Award for Azurit

The success of the single seed drill was manifested in two prizes won at Agritechnica. After the Machine of the year the market launch campaign was awarded the Deutscher Agrar-Marketing-Preis (German Farm Machinery Marketing Award) in the category farm machinery.

At the award ceremony jury president Dr. Hartmut Holzmüller emphasised the strong visual concept of the blue adverts, that focus clearly on the product advantage. The communication concept that was developed in cooperation with the Schöpfung agency is harmonically adapted to classical and digital media and perfectly fits in the company strategy.

Further information is available here: azurit.lemken.com

German Farm Machinery Marketing Award for Azurit
V.l.n.r.: Hermann Bimberg (Landwirtschaftsverlag), Rob Brünig (Schöpfung), Dirk Kreckeler (Schöpfung) Nicola LEMKEN, Lars Heier (LEMKEN) , Angelika Wesselkamp (LEMKEN), Dr. Josef Krapf (VLI, Verbindungsstelle Landwirtschaft-Industrie e.V.)